Adobe Campaign, autrefois appelée Neolane, est une solution dédiée à la gestion de campagnes marketing relationnelles.
Configuration, testing, rollout, monitoring and maintenance of Nespresso automated marketing
campaigns in Adobe Campaign
• Business lead for the upgrade of the Adobe Campaign platform (From v6 to v7)
• Implementation of new channels: SMS and Outbound calls
• Implementation of new data sets in the platform
• Business point of contact for all Nespresso markets on all the topics related to automation, targeting
and data in AC
• Responsible for the administration of the platform : Data cleaning, data flow maintenance, user
configuration and rights
• Development of a training program on Adobe Campaign for Nespresso teams worldwide
Responsible for the implementation of the Adobe Experience cloud for the business: Adobe
Analytics, Adobe Audience Manager and Adobe Campaign
• Owner of the Adobe Campaign Classic platform for the business and led a team of 4 Adobe experts
• Training deployment on the Adobe Campaign platform for stakeholders (Marketing and Ecommerce)
• Deployment of several channels: email, SMS, Direct Mail and webApp
• Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
setup and deployment of production environments while addressing performance and security
concerns.
• Develop achievable technical project plans and manage development teams to deliver high quality
projects.
Estimate Adobe Campaign implementation according to business requirements.
• Identifying, investigating, and analysing business processes, procedures and work practices
• Develop, implement and configure enterprise solutions using Adobe Campaign and related
technologies such as HTML and JavaScript
• Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
setup and deployment of production environments while addressing performance and security
concerns.
• Architect software design and create logical and physical design of system components such as
Campaign/Delivery templates, accounts, typologies, seeds, technical workflows.
• Develop achievable technical project plans and manage development teams to deliver high quality
projects.
Senior Adobe campaign consultant
• Estimate Adobe Campaign implementation according to business requirements.
• Develop, implement and configure enterprise solutions using Adobe Campaign and related
technologies such as HTML and JavaScript
• Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
setup and deployment of production environments while addressing performance and security
concerns.
• Architect software design and create logical and physical design of system components such as
Campaing/Delivery templates, accounts, typologies, seeds, technical workflows.
• Develop achievable technical project plans and manage development teams to deliver high quality
projects.
Adobe Campaign Technical Lead, Marketing automation and Cloud
• Develop achievable technical project plans, working with appropriate members of the
development and testing teams, presents plans to the company effectively and protects
estimates.
• Highlight technical issues and risks and builds project plans to mitigate those risks.
• Communicate technical concepts to non-technical colleagues
• Training / Mentoring / Coaching of team members
• Team leader and administrator for the Adobe Campaign platform (15 users)
• Owner of channels implementation projects
Adobe Campaign specialist
• Extensive training on athe Adobe Campaign CRM system (Business practitioner, WebApp and
surveys, Distributed marketing, Message Centre, Administrator)
• Triggered email, customer targeting, HTML and JAVASCRIPT programming with Adobe Campaign
• Plan, execute, and measure email campaigns
• Cross-channel campaigns automatisation and maintenance
• Provide weekly/monthly reporting and insights to grow and optimize email campaigns
• Monitoring deliverability and performance of IP addresses
- Improved the deliverability (ReturnPath)
• Management of email database enrichment:
• Main project on the module “Message Center” which allow the companies to send transactional
eDM after a purchase (in real time):
- Work with XML files: inject the stream in adobe campaign, take the transactional
information that I need from the XML to personalize the transactional email.
- Create the automated process which send the transactional email in real time
CRM Adobe Campaign specialist, CRM department
• Develop email marketing strategies that engage millions of users across Australia
• Set-up and deploy complex automated email, SMS and Direct mail campaigns communications
within Adobe campaign
• Ensure email messaging is 100% accessible to everyone on both web and mobile.
• Generate, analyse, and interpret data for email campaigns.
• Work closely with country level marketing managers, stakeholders, product developers, and
business development teams for strategic campaigns.
• Ensure full integrity of CRM data and system for The Athlete’s Foot business