CV/Mission Adobe Campaign freelance

Aperçu d'expériences d'Olivier,
freelance ADOBE CAMPAIGN résidant dans le Nord (59)

• Adobe Campaign Consultant (contractor)

  Current NESPRESSO HQ SWITZERLAND
  Jan 2019 - aujourd'hui

  • Configuration, testing, rollout, monitoring and maintenance of Nespresso automated marketing
  campaigns in Adobe Campaign
  • Business lead for the upgrade of the Adobe Campaign platform (From v6 to v7)
  • Implementation of new channels: SMS and Outbound calls
  • Implementation of new data sets in the platform
  • Business point of contact for all Nespresso markets on all the topics related to automation, targeting
  and data in AC
  • Responsible for the administration of the platform : Data cleaning, data flow maintenance, user
  configuration and rights
  • Development of a training program on Adobe Campaign for Nespresso teams worldwide

• Adobe Application Manager

  ACCENT GROUP AUSTRALIA
  Jan 2018 - Jan 2019

  • Responsible for the implementation of the Adobe Experience cloud for the business: Adobe
  Analytics, Adobe Audience Manager and Adobe Campaign
  • Owner of the Adobe Campaign Classic platform for the business and led a team of 4 Adobe experts
  • Training deployment on the Adobe Campaign platform for stakeholders (Marketing and Ecommerce)
  • Deployment of several channels: email, SMS, Direct Mail and webApp
  • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
  setup and deployment of production environments while addressing performance and security
  concerns.
  • Develop achievable technical project plans and manage development teams to deliver high quality
  projects.

• Senior Adobe campaign consultant

  SOFT COMPUTING FRANCE
  Jan 2017 - Jan 2017

  • Estimate Adobe Campaign implementation according to business requirements.
  • Identifying, investigating, and analysing business processes, procedures and work practices
  • Develop, implement and configure enterprise solutions using Adobe Campaign and related
  technologies such as HTML and JavaScript
  • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
  setup and deployment of production environments while addressing performance and security
  concerns.
  • Architect software design and create logical and physical design of system components such as
  Campaign/Delivery templates, accounts, typologies, seeds, technical workflows.
  • Develop achievable technical project plans and manage development teams to deliver high quality
  projects.

• Senior Adobe campaign consultant

  Biztech Enterprise Solutions AUSTRALIA/CANADA
  Jan 2017 - Jan 2017

  • Estimate Adobe Campaign implementation according to business requirements.
  • Develop, implement and configure enterprise solutions using Adobe Campaign and related
  technologies such as HTML and JavaScript
  • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
  setup and deployment of production environments while addressing performance and security
  concerns.
  • Architect software design and create logical and physical design of system components such as
  Campaing/Delivery templates, accounts, typologies, seeds, technical workflows.
  • Develop achievable technical project plans and manage development teams to deliver high quality
  projects.

• CRM Adobe Campaign specialist, CRM department

  THE ATHLETE’S FOOT AUSTRALIA
  Jan 2014 - Jan 2016

  • Develop email marketing strategies that engage millions of users across Australia
  • Set-up and deploy complex automated email, SMS and Direct mail campaigns communications
  within Adobe campaign
  • Ensure email messaging is 100% accessible to everyone on both web and mobile.
  • Generate, analyse, and interpret data for email campaigns.
  • Work closely with country level marketing managers, stakeholders, product developers, and
  business development teams for strategic campaigns.
  • Ensure full integrity of CRM data and system for The Athlete’s Foot business

• Adobe Campaign Technical Lead, Marketing automation and Cloud

  VIRGIN AUSTRALIA AIRLINES AUSTRALIA
  Jan 2014 - Jan 2017

  • Develop achievable technical project plans, working with appropriate members of the
  development and testing teams, presents plans to the company effectively and protects
  estimates.
  • Highlight technical issues and risks and builds project plans to mitigate those risks.
  • Communicate technical concepts to non-technical colleagues
  • Training / Mentoring / Coaching of team members
  • Team leader and administrator for the Adobe Campaign platform (15 users)
  • Owner of channels implementation projects

• Adobe Campaign specialist

  SOFT COMPUTING FRANCE
  2012 - 2014

  Extensive training on athe Adobe Campaign CRM system (Business practitioner, WebApp and
  surveys, Distributed marketing, Message Centre, Administrator)
  • Triggered email, customer targeting, HTML and JAVASCRIPT programming with Adobe Campaign
  • Plan, execute, and measure email campaigns
  • Cross-channel campaigns automatisation and maintenance
  • Provide weekly/monthly reporting and insights to grow and optimize email campaigns
  • Monitoring deliverability and performance of IP addresses
  - Improved the deliverability (ReturnPath)
  • Management of email database enrichment:
  • Main project on the module “Message Center” which allow the companies to send transactional
  eDM after a purchase (in real time):
  - Work with XML files: inject the stream in adobe campaign, take the transactional
  information that I need from the XML to personalize the transactional email.
  - Create the automated process which send the transactional email in real time