bientôt Google Analytics 4.
Growth & Conversion
OpenClassrooms
Marketing & Data | Facebook & Google Ads | Analytics | Automation
# 25+ clients accompagnés, dont :
- Classic Fine Foods : consultant Head of Growth & CRM (1 an)
- Redefine Marketing Group (USA) : audits Google Analytics, tracking plan (1 an)
- SmartFox : plan de tracking e-commerce (1 mois)
- Mentorshow : Analytics, GTM (2 mois)
- Narciso Rodriguez : Plan de tracking (1 mois)
- Reed Expositions France : Google Ads (4 mois)
- Constellium : Google Tag Manager (3 mois)
- Roule Raoule : Stratégie digitale, acquisition B2C, conseil (1 an)
Eliès ******** - page 1
- Clinadent : Google Ads, plan de tracking (2 mois)
- Apyforme : Google Ads, e-commerce (3 mois)
- Antémed : Google Tag Manager (1 mois)
- CM Groupe : Google Analytics, GTM (1 semaine)
- StanBio : Google Ads, e-commerce (4 mois)
- Superbon : Google Ads, e-commerce (4 mois)
- Crisp Language Coaching : Linkedin Ads (2 mois)
- Cosmic Junior : Facebook Ads, GTM, conseil en digital (1 mois)
Plus d'informations : ********
Formateur Google Analytics & Google Tag Manager
Freiberuflich
Wing is a new vision of logistics designed for the new economy. Our goal is to become the most
advanced logistics solution for e-commerce. We plan to expand to the largest cities in Europe to
strengthen our leadership position.
We are an activation company for start-ups. Uber, Nakedwines, Deliveroo and HelloFresh have already
outsourced their flyers' design, distribution and tracking to us. They all have great results. What about
you?
For 6 months, I was in charge of Oppizi's branch in Melbourne. I managed 100% of the operational side
of this company to serve our clients, among which Uber and HelloFresh.
KEY RESPONSABILITIES
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
City Manager
Eliès ******** - page 2
★ In charge of the print marketing campaigns of HelloFresh, Naked Wines, PetCircle and Uber in the
city of Melbourne
★ Manage a team of 15-20 Brand Promoters (training, appraisal, workload distribution)
★ Recruiting: conduct 3 interview sessions per week
Operations/Field Manager
★ Organisation of the campaigns: rosters, daily field checking, storage and supply management
★ Data analysis
★ Weekly reporting to our clients (HelloFresh, Naked Wines, PetCircle, Uber)
KEY ACHIEVEMENTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
City Manager
✔ Successfully managed the print marketing campaigns of HelloFresh, Naked Wines, PetCircle and
Uber in the city of Melbourne
✔ Recruited 100+ people (high turnover) and successfully managed my team of 20 employees
✔ Generated an average 200 hours of flyers distribution per week (50h HelloFresh, 50h Naked Wines,
100h Uber)
✔ Generated a $30,000 monthly turnover
For each client
✔ HelloFresh: average $250 CAC (cost of acquisition), 15+ acquisitions per month
✔ Naked Wines: average $40 CAC, 30+ acquisitions per month
✔ Uber: average $20 CPS (cost per signup), $30 CPFT (cost per first trip), 500+ acquisitions per month
KEY RESPONSABILITIES
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
Business developer:
★ Screen potential new partners to develop Lilo’s community in France
★ Review and correct Lilo’s website, in partnership with the technical team
★ Help organize a marketing evening event
Community manager:
★ Create a Facebook video campaign
★ Manage customer relationships through help desk platform
★ Make sure customers' queries are dealt with, report to CEO and technical team
KEY ACHIEVEMENTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
✔ Contributed to the growth of the start-up’s community, from 10,000 to 15,000 users
✔ Provided Lilo's CEO with a 500+ names list of potential partners in France
✔ Created a social media video to promote Lilo’s brand image and Lilo’s Facebook page
✎ Referee: Clément Le Bras, Founder & CEO - ********