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Exemple des emplois de Gael,
freelance HUBSPOT résidant dans le Val-de-Marne (94)

  • Chief Marketing Officer Saas | MagicPallet [FR] |

    Jan 2021 - aujourd'hui

    Missions: Organize, lead & continuously improve all marketing operations
    • Build an efficient marketing team
    • Lead the structuration of Hubspot database as a first milestone to activate workflows and build a funnel.
    • Create automation & funnels for acquisition & self onboarding on the app (product led growth strategy)
    • Monitor marketing performances: CAC, inbound / SEO / social KPIs. Boost Branding & awareness.
    ➡️ Team members are above 85% autonomous in all their tasks and evaluate their own performances.
    ➡️ Automate 50% of all Hubspot inbound marketing to nurture & qualified leads for Sales.
    ➡️ Above 75% of all leads coming from marketing (SEO, social, webinars...); CAC reduced by 10%. 60% of the
    overal traffic from organic (search and social)

  • Digital & Lead generation manager Saas

    Freelance [FR] |
    Jan 2020 - Jan 2021

    Missions: Build leads generation engine through inbound & outbound digital marketing
    • Reactivate dormant leads, clean & structure the Hubspot database, muscle the inbound strategy
    • Set-up the first Hubspot workflows to boost our MQLs rate
    ➡️ improve CAC, reduce by 20% our Hubspot contacts fees, ➡️ increase email KPIs by 20% to 40% (run continuous email A/B testing, improve copywriting and segment
    campaigns by persona, thought leadership email series from CTO & CEO)

  • Digital, content & social media senior manager|

    Hilti Group [FR]
    Jan 2020 - Jan 2020

    Missions: Increase monthly leads management per sales via social selling training
    ➡️ increase the revenue /account manager by 12% on average. ➡️ 99 sales people fully trained, full documentation of the training (full content, score cards, quiz...)
    ➡️ Improve subscription rate on webinars by 50% and book a call (or a demo) by 70%.

  • Growth & Inbound marketing manager

    RAJA Group [FR] |
    Jan 2015 - Jan 2019

    Missions: Hired to create the first social media group strategy, I decided to create the inbound
    marketing strategy in parallel and became the business owner of the e-commerce vertical in the
    marketing department.
    ➡️ Generating 15K+ unique BtoB visitors /month
    ➡️ Acquire above 120 leads/month (around 80-90 SQL, 30-40 for e-commerce)
    ➡️ 900K€ extra revenue in 10 months via the new e-boutique dedicated to e-merchants.

  • E-commerce, Social Media & Digital Marketing |France, China
    Jan 2002 - Jan 2015

    Early professional experiences gave me the opportunity to practice in diverse environments and
    industries, increase my panel of expertise using various digital leverage to contribute to companies
    growth.

    Missions : E-commerce; Emailing; Social media; SEO, SEA, Social Ads (BtoB, BtoC); Improve conversion rates.
    Industries: AramisAuto (e-commerce & automotive) | bFair (professional & digital events) | Lightinthebox
    (e-commerce) | CanalCE (leisures)

Voir le profil complet de ce freelance

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