Freelance HUBSPOT : Recevez facilement les CV qui vous intéressent

Aperçu d'expériences de Gael,
freelance HUBSPOT habitant le Val-de-Marne (94)

• Chief Marketing Officer Saas | MagicPallet [FR] |

  Jan 2021 - aujourd'hui

  Missions: Organize, lead & continuously improve all marketing operations
  • Build an efficient marketing team
  • Lead the structuration of Hubspot database as a first milestone to activate workflows and build a funnel.
  • Create automation & funnels for acquisition & self onboarding on the app (product led growth strategy)
  • Monitor marketing performances: CAC, inbound / SEO / social KPIs. Boost Branding & awareness.
  ➡️ Team members are above 85% autonomous in all their tasks and evaluate their own performances.
  ➡️ Automate 50% of all Hubspot inbound marketing to nurture & qualified leads for Sales.
  ➡️ Above 75% of all leads coming from marketing (SEO, social, webinars...); CAC reduced by 10%. 60% of the
  overal traffic from organic (search and social)

• Digital & Lead generation manager Saas

  Freelance [FR] |
  Jan 2020 - Jan 2021

  Missions: Build leads generation engine through inbound & outbound digital marketing
  • Reactivate dormant leads, clean & structure the Hubspot database, muscle the inbound strategy
  • Set-up the first Hubspot workflows to boost our MQLs rate
  ➡️ improve CAC, reduce by 20% our Hubspot contacts fees, ➡️ increase email KPIs by 20% to 40% (run continuous email A/B testing, improve copywriting and segment
  campaigns by persona, thought leadership email series from CTO & CEO)

• Digital, content & social media senior manager|

  Hilti Group [FR]
  Jan 2020 - Jan 2020

  Missions: Increase monthly leads management per sales via social selling training
  ➡️ increase the revenue /account manager by 12% on average. ➡️ 99 sales people fully trained, full documentation of the training (full content, score cards, quiz...)
  ➡️ Improve subscription rate on webinars by 50% and book a call (or a demo) by 70%.

• Growth & Inbound marketing manager

  RAJA Group [FR] |
  Jan 2015 - Jan 2019

  Missions: Hired to create the first social media group strategy, I decided to create the inbound
  marketing strategy in parallel and became the business owner of the e-commerce vertical in the
  marketing department.
  ➡️ Generating 15K+ unique BtoB visitors /month
  ➡️ Acquire above 120 leads/month (around 80-90 SQL, 30-40 for e-commerce)
  ➡️ 900K€ extra revenue in 10 months via the new e-boutique dedicated to e-merchants.

• E-commerce, Social Media & Digital Marketing |France, China
  Jan 2002 - Jan 2015

  Early professional experiences gave me the opportunity to practice in diverse environments and
  industries, increase my panel of expertise using various digital leverage to contribute to companies
  growth.
  
  Missions : E-commerce; Emailing; Social media; SEO, SEA, Social Ads (BtoB, BtoC); Improve conversion rates.
  Industries: AramisAuto (e-commerce & automotive) | bFair (professional & digital events) | Lightinthebox
  (e-commerce) | CanalCE (leisures)