Improve the website and mobile apps with the insights of our customers
Voice of Customers: analyze, prioritize, coordination with other teams to handle customers needs
Corrective and evolutive maintenance: ******** & ******** (web & app) and salesforce CRM
Analytics: Managing the rights KPI for our reportings and dashboards
Continuous improvement CS process: Daily improvements of the work methods of CS agents
Results ➔ Thalys elected customer service of the year 2019
➔ Thalys notation on app store: from 1.1/5 to 3.7/5
Support our clients in the process of building meaningful and engaging mobile apps
Tender Process: detection, redaction and coordination of project managers (Dev & design)
Account management: client appointments, tech advices, needs identification and follow-up
UX: audit, benchmarks, user engagement optimization, and micro-moments identification
Workshops: organization, brainstorming and innovation, user research and prototyping
Managing the new customer relationship across all the touch points in the client life cycle
Social Media: monitoring and analytics, launch of “the Voice of the Customer”
Marketing: (Emailing & Push) Set up of customer life cycle campaigns based on the CRM
Project Management: Launch of a new chatbot project, Benchmarking & KPI
Support: Workshops, meetings and technical assistance to community managers
Elaboration of the digital marketing strategy for the new mobile app: Remixlive
Content Marketing: Newsletters, Website & Push notifications
Advertising: Media planning, RTB optimization, Admob, Facebook Ads, YouTube Ads
Analytics: Weekly Reportings, Google Analytics, iTunes Connect
Search Engine Marketing: SEO, ASO
Results ➔ from top 50 to top 10 music apps on app stores
Managing the CRM (Salesforce) and generating new leads B2B among our ERP (SAP)
Business Development: New Market research, ERP administration, Reportings