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- Business development: strategic partnerships with universities and other institutions
- Event planning, coordination of follow-up of live and online events
- Brand-building: logo design, website design and content management, crowd-sourcing, and community building (LinkedIn group, Twitter, other ad hoc platforms)
Project Manager: Re-design the next generation global news distribution platform
I was responsible for the project’s team budget, coordinating client billing, team members’ compensation arrangements and timely remuneration.
- Managed multiple online advertising projects simultaneously for the Autodesk account. Lead projects from conception through delivery, including resource management, project scheduling and management, and status reporting. Projects included email campaign implementation, complex website development and database development.
- Analyzed process and workflow between the different members of the team to improve work efficiency and productivity. Performed a Make-or-Buy analysis for a web-based project management system, which lead to a Buying decision and increased team performance.
- Analyzed and determined best practices for tracking, pulling and reporting results for all online advertising.
I planned and managed the implementation of two websites:
- Cellular Data Services, a cell phone accessories merchant (e-commerce website)
- Dillon Scott, a Wall Street investment fund (corporate website)
Internet Marketing Manager / Senior Business Analyst
Business planning and development for the company; project management of a small team, bringing on other team members as needed.
Proposed marketing agreements for email campaigns and other ventures with technology partners, such as EM2EC, providing trustworthy and reliable tracking of the campaigns.
Assisted each company below by thoroughly analyzing their business, creating organized business plans, developing financial projections, and formalizing the presentation of their businesses to potential investors.
• PINE SPP: A new concept in the Brazilian printing market, this functioning and profitable company optimizes every step of the printing process from art & design to fulfillment and delivery, substantially lowering their clients’ expenses.
• TELEPREÇ********: Consumer service intending to provide pricing information and the nearest retail location for a large list of consumer goods available in Brazil. The service was initially introduced free of charge for consumers in the city of Campinas, SP and offered at a 1-800 # and online.
• E-IMAGE: Re-organization of a translation company, leading to the development of fast and comprehensive editorial and translation services presented through improved online client interfaces, and supported by a suite of intranet tools for staff translators, including an extensive interactive knowledge base.
Created the business plan for e-Clipping, and for the new joint-venture between e-Clipping and IBOPE (the largest Latin American polling, public opinion and media metrics group).
Planned the logistical and technical aspects of the venture. (now ********)
The objective of this project was to create a cohesive nationwide platform for the design of information systems to manage private (medical, educational, and legal) data for foster children.
- Strategically re-organized the project plan for this complex software development project: in order to show the client progress, the project was divided into 2 major phases, allowing for the demonstration of the systems capabilities months before completion.
- Leveled the project plan for all available resources, identified new resources to hire and sub-divided tasks in order to balance work between the key team members.
- Planned for, implemented and configured Project Server and Project Web Access for easy collaboration of the distributed team. I also configured SharePoint services to work with Project Server.
- Updated the project plan iteratively.
This challenging and exciting project aimed at creating a strong online presence through the building of a new social platform. The following deliverables were completed:
- Project discovery, scope definition and charter;
- Research and analysis related to: crowd sourcing, web and mobile functionalities, market, competition and definition of competitive advantage
- Proposed an innovative income strategy as well as an elevator pitch for series A of funding
Analyzed feasibility for an online real-estate service; planned for all technical and logistical aspects of the web-based service; delivered advice and draft structure.