Yann - Consultant / Business Analyst Digital Marketing

Senior Consultant with a demonstrated history in design and implementation of Data-driven Marketing Automation solutions around technologies like Salesforce MC (3X Certified), Adobe Campaign, IBM Campaign, Teradata.
Also passionate about data I am a database and SQL expert, with proficiency in Data Viz/BI tools (Tableau, Qlikview, PowerBI, Einstein Analytics) and web analytics like Google Analytics (certified).

I am known for being thorough, having a great attention to details, very adaptive and with a problem-solving attitude.

Professional skills:
Database Marketing
Digital Marketing
Data Analysis and Data Modelling
Solution design and architecture
Project Management (Waterfall, Agile)
Team leadership and People Management
Process Mapping
KPIs definition/Balanced Scorecard

Technologies:
Marketing Automation/CRM:
Aprimo, IBM Unica, Adobe Campaign, Salesforce Marketing Cloud (3X certified), SAP CRM (certified v7)
Digital analytics: Google analytics (certified), Adobe analytics (intermediary level)
Databases: Teradata (Certified Professional), Oracle, DB2, SQL Server
Analytics: Tableau (certified), Qlikview, Einstein Analytics, PowerBI
Languages: SQL, JavaScript, Python
Process mapping: BPMN (Adonis CE), Lucidchart

Academic Qualifications
2007-2009: MBA – Sorbonne’s Graduate Business School. Major: Business start-up.
1996: Certified in Structured Programming, IBM MVS system, DB2 SQL at H2I Education services – Montpellier, France
1995: Master’s degree in Economic Sciences – Montpellier University, France

Other Qualifications
Salesforce Marketing Cloud Email specialist certification
Salesforce Marketing Cloud Consultant certification
Salesforce Marketing Cloud Administrator certification
Tableau Desktop specialist
Google analytics certification
“When Design Thinking meets Agile” (Coursera)
Linkedin articles:
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Languages
French: mother tongue
English: bilingual
Dutch: beginner