CV/Mission ADOBE CAMPAIGN freelance

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ADOBE CAMPAIGN : une technologie particulière

Adobe Campaign, autrefois appelée Neolane, est une solution dédiée à la gestion de campagnes marketing relationnelles. 

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Aperçu des missions d'Olivier,
freelance ADOBE CAMPAIGN habitant le Nord (59)

  • Consultant (contractor)

    Current NESPRESSO HQ SWITZERLAND
    Jan 2019 - aujourd'hui

    Configuration, testing, rollout, monitoring and maintenance of Nespresso automated marketing
    campaigns in Adobe Campaign
    • Business lead for the upgrade of the Adobe Campaign platform (From v6 to v7)
    • Implementation of new channels: SMS and Outbound calls
    • Implementation of new data sets in the platform
    • Business point of contact for all Nespresso markets on all the topics related to automation, targeting
    and data in AC
    • Responsible for the administration of the platform : Data cleaning, data flow maintenance, user
    configuration and rights
    • Development of a training program on Adobe Campaign for Nespresso teams worldwide

  • Adobe Application Manager

    ACCENT GROUP AUSTRALIA
    Jan 2018 - aujourd'hui

    Responsible for the implementation of the Adobe Experience cloud for the business: Adobe
    Analytics, Adobe Audience Manager and Adobe Campaign
    • Owner of the Adobe Campaign Classic platform for the business and led a team of 4 Adobe experts
    • Training deployment on the Adobe Campaign platform for stakeholders (Marketing and Ecommerce)
    • Deployment of several channels: email, SMS, Direct Mail and webApp
    • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
    setup and deployment of production environments while addressing performance and security
    concerns.
    • Develop achievable technical project plans and manage development teams to deliver high quality
    projects.

  • SOFT COMPUTING FRANCE
    Jan 2017 - Jan 2017

    Estimate Adobe Campaign implementation according to business requirements.
    • Identifying, investigating, and analysing business processes, procedures and work practices
    • Develop, implement and configure enterprise solutions using Adobe Campaign and related
    technologies such as HTML and JavaScript
    • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
    setup and deployment of production environments while addressing performance and security
    concerns.
    • Architect software design and create logical and physical design of system components such as
    Campaign/Delivery templates, accounts, typologies, seeds, technical workflows.
    • Develop achievable technical project plans and manage development teams to deliver high quality
    projects.

  • Biztech Enterprise Solutions

    AUSTRALIA/CANADA
    Jan 2017 - Jan 2017

    Senior Adobe campaign consultant
    • Estimate Adobe Campaign implementation according to business requirements.
    • Develop, implement and configure enterprise solutions using Adobe Campaign and related
    technologies such as HTML and JavaScript
    • Systems design, code architecture, data design, defining content lifecycles, coding and configuration,
    setup and deployment of production environments while addressing performance and security
    concerns.
    • Architect software design and create logical and physical design of system components such as
    Campaing/Delivery templates, accounts, typologies, seeds, technical workflows.
    • Develop achievable technical project plans and manage development teams to deliver high quality
    projects.

  • AUSTRALIA

    VIRGIN AUSTRALIA AIRLINES
    Jan 2016 - Jan 2017

    Adobe Campaign Technical Lead, Marketing automation and Cloud
    • Develop achievable technical project plans, working with appropriate members of the
    development and testing teams, presents plans to the company effectively and protects
    estimates.
    • Highlight technical issues and risks and builds project plans to mitigate those risks.
    • Communicate technical concepts to non-technical colleagues
    • Training / Mentoring / Coaching of team members
    • Team leader and administrator for the Adobe Campaign platform (15 users)
    • Owner of channels implementation projects

  • Adobe Campaign specialist

    SOFT COMPUTING FRANCE
    2012 - 2014

    Adobe Campaign specialist
    • Extensive training on athe Adobe Campaign CRM system (Business practitioner, WebApp and
    surveys, Distributed marketing, Message Centre, Administrator)
    • Triggered email, customer targeting, HTML and JAVASCRIPT programming with Adobe Campaign
    • Plan, execute, and measure email campaigns
    • Cross-channel campaigns automatisation and maintenance
    • Provide weekly/monthly reporting and insights to grow and optimize email campaigns
    • Monitoring deliverability and performance of IP addresses
    - Improved the deliverability (ReturnPath)
    • Management of email database enrichment:
    • Main project on the module “Message Center” which allow the companies to send transactional
    eDM after a purchase (in real time):
    - Work with XML files: inject the stream in adobe campaign, take the transactional
    information that I need from the XML to personalize the transactional email.
    - Create the automated process which send the transactional email in real time

  • CRM Adobe Campaign specialist, CRM department

    THE ATHLETE’S FOOT AUSTRALIA
    aujourd'hui

    CRM Adobe Campaign specialist, CRM department
    • Develop email marketing strategies that engage millions of users across Australia
    • Set-up and deploy complex automated email, SMS and Direct mail campaigns communications
    within Adobe campaign
    • Ensure email messaging is 100% accessible to everyone on both web and mobile.
    • Generate, analyse, and interpret data for email campaigns.
    • Work closely with country level marketing managers, stakeholders, product developers, and
    business development teams for strategic campaigns.
    • Ensure full integrity of CRM data and system for The Athlete’s Foot business

Voir le profil complet de ce freelance

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